Samuel Williams · Independent designer and creative director · Geneva
Château d’Humily
Giving an intention a visual form
Art direction
01 / 05
PROJECT 013D visualizations — study
Translate a vision for a space into images through a shared art direction.
The landscape and the château’s character are the starting point. Framing, materials and atmosphere are refined through sketches and visual references.
This direction then guides the partner 3D artists. The images give visible form to an intention and help the client imagine the spaces.
Role
Art direction of the visualizations with partner 3D artists.
Deliverables
Mood references, framing sketches and direction of the final images.
Location
France, near Geneva
Pepperhub
Playing with light and reflection
Space & furniture
01 / 06
PROJECT 02Completed project photography
A coworking space where light and reflection open up the building’s ellipse.
The intent. Its founder wanted a place where people would want to register their company and host their own clients, with the café as the heart of community life.
The constraint. The building is an ellipse without a truly straight wall, cut through by an atrium about ten meters (33 ft) high. The perspective closes in quickly.
The response. A monumental mirror visually doubles the space and brings in light: the eye believes the coworking continues beyond the atrium before finding the building’s curve again. On the floor, a reflective, rippled surface recalls the water of nearby Lake Geneva and plays with reflections.
The detail. The oak booths have interior chamfers that make them feel welcoming. The raw concrete staircase answers the glass walls, mass against transparency. A high table, where paths cross, becomes a meeting point between offices.
Role
Space and furniture design.
Deliverables
Coworking interior and custom furniture.
Location
Gland, Switzerland
NStCM × TPN
The journey starts here
Space & furniture
01 / 06
PROJECT 03Completed project photography
A ticket office where the journey begins before the train.
The intent. Make the ticket office of the Nyon–Saint-Cergue–La Cure line a place where the journey begins before the train.
The response. The layout follows the moments of a visit: finding the desk, waiting, discovering the line, planning the trip. A touchscreen table was already there with no defined use. We surrounded it with four real train seats: once seated, visitors discover the line’s routes and activities, already sitting in the journey.
The detail. Behind the desk, wooden slats and cut-outs evoke the Jura landscape.
Role
Customer journey, space and furniture design.
Deliverables
Ticket office concept and custom furniture.
Location
Nyon, Switzerland
Enati
A space to discover a brand
Retail & concept
01 / 06
PROJECT 04Concept visualizations
A modular display for a natural cosmetics brand.
A counter to try the products, a wall to discover the brand. The concept brings these two gestures together in a compact setting designed for an encounter with Enati.
Three modules vary the presentation: the brand’s values, the story of its products and new ranges. Display, storage and communication are brought together in one design.
Role
Design of the display and its individual modules.
Deliverables
Stand concept, module layout and visualizations.
Location
Presentation concept
Café & take-away
Two rhythms, one place
Space & furniture
01 / 06
PROJECT 05Completed project photography
A place for people staying a while and for those passing through.
An extension of Pepperhub, this café combines a takeaway counter with places to slow down. The circulation distinguishes these two uses while bringing them into a shared atmosphere.
Oak, leather, custom banquettes and lighting shape a series of alcoves. The design carries through to the small lamps and furniture details.
Role
Design of the space and custom furniture, realized with partners.
Deliverables
Interior concept and 2D and 3D furniture and fit-out plans.
Location
Gland, Switzerland
The office break
A place to come together
Space & fit-out
01 / 06
PROJECT 06Completed project photography
A kitchen and break area in the offices of a fintech company.
The project organizes circulation and access to the kitchen’s different uses. The counter forms a transition between daily routines and moments of conversation.
Wood, soft tones and lighting bring warmth to the space. The furniture and details were developed for this setting with the partner who built them.
Role
Design of the space and custom fit-out.
Deliverables
Concept and detailed 2D and 3D furniture and fit-out plans.